Google has officially started rolling out its December 2024 core update, just a week after completing the November 2024 core update. This marks the fourth and final core update of the year, capping off a series of significant algorithm changes.
According to Google, this update will take approximately two weeks to fully roll out. Let’s dive into what this means for website owners, the context behind this update, and what you can do if your site is impacted.
What is the December 2024 Core Update?
The December 2024 core update introduces broad changes to Google’s search algorithms and systems. These updates aim to improve the relevance and quality of search results for users. Google explained in a post on X:
“The Dec 2024 core update is rolling out, and we expect it will complete in two weeks. If you’re wondering why there’s a core update this month after one last month, we have different core systems we’re always improving. This past blog post explains more.”
Google highlighted that while they try to space out major updates, some improvements that have been in development for months are released when they are ready.
Timeline of Updates
To better understand the December 2024 core update, it’s important to note its proximity to the November update:
- November 11, 2024: Google started rolling out the November core update.
- December 5, 2024: The November update was completed after 24 days.
- December 12, 2024: The December core update began, just one week later.
This rapid succession of updates underscores Google’s continuous effort to improve its multiple ranking systems, which operate independently to optimize search results.
How Will This Update Impact Websites?
As with any core update, the December update is expected to cause fluctuations in website rankings and traffic. However, Google has reiterated that these updates aim to refine search quality rather than penalize specific sites.
Key Takeaways:
- Focus on Helpful Content: Google has consistently advised that the best way to navigate core updates is to create helpful, reliable, and people-first content.
- No Quick Fixes: A drop in rankings does not necessarily mean your website is flawed. Core updates evaluate content quality on a broader scale.
- Potential Recovery: Sites negatively impacted may see recovery between updates, but the most significant improvements often occur after another core update.
Steps to Assess and Recover from the December 2024 Update
If you notice a decline in traffic or rankings after the update, here’s a step-by-step approach to assess and recover:
1. Analyze Your Website’s Performance
- Use tools like Google Search Console to monitor search impressions, clicks, and rankings.
- Compare performance metrics before and after the update rollout to identify affected pages.
2. Evaluate Content Quality
Google recommends reflecting on these questions:
- Is your content original and insightful?
- Does it provide substantial value compared to other sources?
- Is it written for users rather than search engines?
Refer to Google’s helpful content guidelines for detailed advice.
3. Focus on E-E-A-T
- Demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness in your content.
- Provide clear author bylines and ensure factual accuracy.
4. Update and Improve Content
- Refresh outdated information and add depth to existing content.
- Use multimedia elements like images, videos, and infographics to enhance user experience.
5. Monitor Future Updates
Stay informed about core updates via the Google Search Status Dashboard, where you can check the rollout status and subscribe to alerts.
Why Two Core Updates in Quick Succession?
The release of two major updates within weeks may seem unusual, but Google has clarified its rationale. With multiple ranking systems designed for different functions, updates are rolled out as soon as improvements are ready.
In their November 2023 blog post titled “A Q&A on Google Search Updates,” Google explained:
“If we have updates that can improve Search, that have been developed over the course of several months, we release them when they’re ready.”
Final Thoughts
The December 2024 core update concludes a busy year for Google Search, characterized by notable updates aimed at improving user experience. For website owners, the takeaway remains the same: prioritize creating content that is valuable, reliable, and user-focused.
As this update continues to roll out over the next two weeks, keep an eye on traffic patterns and rankings. Proactive steps like auditing your content and refining E-E-A-T signals can help you navigate these changes and stay ahead in the competitive SEO landscape.
Need More Help?
- Check Google’s Search Central Blog for more insights.
- Use tools like Ahrefs, SEMrush, or Screaming Frog to conduct detailed audits.
By staying informed and adaptive, you can ensure your website remains resilient through Google’s ever-evolving algorithm updates.
